Overcoming quality issues in digital display advertising using digital dashboards
Nadia Abou Nabout and Sıla Ada
| Year of publication: |
2021
|
|---|---|
| Authors: | Abou Nabout, Nadia ; Ada, Sıla |
| Published in: |
The Routledge companion to strategic marketing. - New York : Routledge, ISBN 978-1-138-48908-0. - 2021, p. 449-465
|
| Subject: | Werbung | Advertising | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012498777