Overt and covert customer data collection in online personalized advertising : the role of user emotions
Lamprinakos Grigorios, Solon Magrizos, Ioannis Kostopoulos, Dimitrios Drossos, David Santos
| Year of publication: |
2022
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|---|---|
| Authors: | Grigorios, Lamprinakos ; Magrizos, Solon ; Kostopoulos, Ioannis ; Drossos, Dimitrios ; Santos, David |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 141.2022, p. 308-320
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| Subject: | Advert personalization | Emotions | Overt vs. covert data collection | Self-validation | Emotion | Konsumentenverhalten | Consumer behaviour | Datenerhebung | Data collection | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Datenschutz | Data protection | Personalisierung | Personalization | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.12.025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013168057