Package color saturation and food healthfulness perceptions
Year of publication: |
January 2018
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Authors: | Mead, James A. ; Richerson, Rob |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 82.2018, p. 10-18
|
Subject: | Food | Color saturation | Conceptual fluency | Healthfulness | Restrained eaters | Subjective knowledge | Gesundheit | Health | Lebensmittel | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Ernährungssicherung | Food security |
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