Packaging as a source of information on the product in food purchasing decisions : the case of Poland
Magdalena Ankiel, Bogdan Sojkin, Mariola Grzybowska-Brzezińska
| Year of publication: |
2020
|
|---|---|
| Authors: | Ankiel, Magdalena ; Sojkin, Bogdan ; Grzybowska-Brzezińska, Mariola |
| Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 23.2020, 5, special issue 1, p. 356-372
|
| Subject: | Informative value | packaging | consumer decision | purchasing process | determinants of information value | factor analysis | food products | Polen | Poland | Konsumentenverhalten | Consumer behaviour | Informationswert | Information value | Lebensmittel | Food | Kaufentscheidung | Purchase decision | Informationsverhalten | Information behaviour | Faktorenanalyse | Factor analysis | Produktinformation | Product information | Verpackung | Packaging |
freely available