Pain of paying? : a metaphor gone literal ; evidence from neural and behavioral science

Nina Mazar (University of Toronto), Hilke Plassmann (INSEAD), Nicole Robitaille (Queen’s University), Axel Lindner (Institute for Clinical Brain Research)

Year of publication:	Dec 16, 2016 ; Revised version of 2015/01/MKT
Authors:	Mažar, Nina ; Plassmann, Hilke ; Robitaille, Nicole ; Lindner, Axel
Publisher:	[Fontainebleau] : INSEAD
Subject:	Affective Pain-processing Pathways \| Purchasing \| Microeconomic Theory \| Mental Accounting \| Consumer Neuroscience \| Pricing \| Konsumentenverhalten \| Consumer behaviour \| Neurowissenschaften \| Neuroscience \| Verhaltensökonomik \| Behavioral economics

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