Parrainage sportif des banques françaises : Une approche par la congruence
Year of publication: |
2014-04-10
|
---|---|
Authors: | CHANUT, Odile ; FERNANDEZ, Dominique BONET ; DURANT, François |
Institutions: | Institut de Préparation à l'Administration et à la Gestion (IPAG) |
Subject: | Sponsoring | bank | sport | congruence |
-
"Game, Set, Match" : an exploration of congruence in Australian disability sport sponsorship
Macdougall, Hannah K., (2014)
-
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos, (2023)
-
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar, (2024)
- More ...
-
CHANUT, Odile, (2014)
-
Heterogeneous Institutional environments and Franchise networks Development in Maghreb
CHANUT, Odile, (2014)
-
La réactivité des réseaux de franchise face aux chocs externes : proposition d’un modèle conceptuel
Fernandez, Dominique Bonet, (2014)
- More ...