Path dependency in marketing systems : where history matters and the future casts a shadow
Roger A. Layton, and Sarah Duffy
| Year of publication: |
December 2018
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|---|---|
| Authors: | Layton, Roger A. ; Duffy, Sarah |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 38.2018, 4, p. 400-414
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| Subject: | path dependency | marketing systems | social mechanisms | lock-in | selforganization | history in macromarketing | Pfadabhängigkeit | Path dependence | Theorie | Theory | Evolutionsökonomik | Evolutionary economics |