Path to purpose? : how online customer journeys differ for hedonic versus utilitarian purchases
Jingjing Li, Ahmed Abbasi, Amar Cheema, and Linda B. Abraham
| Year of publication: |
2020
|
|---|---|
| Authors: | Li, Jingjing ; Abbasi, Ahmed ; Cheema, Amar ; Abraham, Linda B. |
| Subject: | customer journey | hedonic and utilitarian products | information sources | path to purchase | touchpoint management | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism | Hedonischer Preisindex | Hedonic price index | Beziehungsmarketing | Relationship marketing | Kaufmotiv | Consumer motivation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242920911628 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012231652