Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments
| Year of publication: |
1997
|
|---|---|
| Authors: | Baumgartner, Hans ; Sujan, Mita ; Padgett, Dan |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 34.1997, 2, p. 219-232
|