Pay what you want as a marketing strategy in monopolistic and competitive markets
Year of publication: |
2012
|
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Authors: | Schmidt, Klaus M. ; Spann, Martin ; Zeithammer, Robert |
Publisher: |
München : Univ., Volkswirtschaftl. Fak. |
Subject: | customer-driven pricing mechanisms | pay what you want | revenue management | price discrimination | social preferences | Preismanagement | Pricing strategy | Preisdifferenzierung | Price discrimination | Konsumentenverhalten | Consumer behaviour | Revenue-Management | Revenue management | Marketingmanagement | Marketing management |
Extent: | Online-Ressource (27 S.) |
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Series: | Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers. - München : Univ., ZDB-ID 2296321-2. - Vol. 2012-33 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Notes: | Systemvoraussetzungen: Acrobat Reader |
Other identifiers: | hdl:10419/104378 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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