Pay what you want as a pricing model for open access publishing?

Martin Spann (University of Munich), Lucas Stich (University of Munich), Klaus M. Schmidt (University of Munich)

We analyze "Pay What You Want" as a business model for Open Access publishing by discussing motives leading authors to make voluntary contributions, potential benefits for publishers and present results from a field experiment at one publisher. Data from the field experiment indicate authors' willingness to voluntarily contribute.

MoreLess

Year of publication:	[2017?]
Authors:	Spann, Martin ; Stich, Lucas ; Schmidt, Klaus M.
Publisher:	Munich, Germany : Collaborative Research Center Transregio 190
Subject:	Gold open access \| article processing charges \| customer-driven pricing \| voluntary contributions \| field experiment \| Open Access \| Open access \| Preismanagement \| Pricing strategy \| Feldforschung \| Field research \| Experiment