Pay-what-you-want versus pick-your price : the interplay between participative pricing strategies and consumer's need for cognition

Himanshu Rathore, Suresh Kumar Jakhar, Satish Kumar, Madhumitha Ezhil Kumar

Year of publication:	2022
Authors:	Rathore, Himanshu ; Jakhar, Suresh Kumar ; Kumar, Satish ; Kumar, Madhumitha Ezhil
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 141.2022, p. 73-84
Subject:	ELM \| Need for cognition \| Pay-what-you-want \| Pick-your-price \| Pricing effort \| Purchase intention \| Kognition \| Cognition \| Konsumentenverhalten \| Consumer behaviour \| Preismanagement \| Pricing strategy

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