Seeing is buying : should offline retailers use shelf-based scarcity to sell products?
Year of publication: |
2023
|
---|---|
Authors: | Kumar, Madhumitha Ezhil ; Pandey, Shivendra Kumar ; Sharma, Dheeraj P. ; Rathore, Himanshu |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 40.2023, 3, p. 359-379
|
Subject: | Hedonic | Involvement | Perceived popularity | Perceived quality | Perceived risk | Shelf-based scarcity | Utilitarian | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Einzelhandel | Retail trade |
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