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Not as Happy as I Thought l'd Be? Affective Misforecasting and Product Evaluations
Patrick, Vanessa M., (2007)
Incommensurate Resources: Not Just More of the Same
Nunes, Joseph C., (2003)
Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products
Sethi, Rajesh, (2001)