PDMA Handbook of New Product Development

New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today's world, delivering valuable information about the fundamentals as well as emerging practices such as ven

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Year of publication:	2012 ; 3rd ed (Online-Ausg.)
Authors:	Kahn, Kenneth B.
Publisher:	Somerset : Wiley
Subject:	Produktentwicklung \| New product development \| Innovationsmanagement \| Innovation management \| Geschäftsmodell \| Business model \| Portfolio-Management \| Portfolio selection \| Marktforschung \| Market research \| Erfolgsfaktor \| Success factor \| USA \| United States
Description of contents:	Table of Contents [swbplus.bsz-bw.de]