Perceived aggressive monetization : why some mobile gamers won't spend any money on in-app purchases
Imam Salehudin, Frank Alpert
| Year of publication: |
2024
|
|---|---|
| Authors: | Salehudin, Imam ; Alpert, Frank |
| Subject: | Hurdle model | In-app purchases | Mobile games | Perceived aggressive monetization | Perceived fairness | Willingness to spend | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice | Computerspiel | Video game |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-022-09603-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015078501