Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Jorge Vera
| Year of publication: |
2015
|
|---|---|
| Authors: | Vera, Jorge |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 2, p. 147-156
|
| Subject: | Customer satisfaction | Customer perceived value | Brand loyalty | Brand performance | Brand equity | Consumer involvement | Disposition to pay a higher price | Perceived brand quality | Premium price | Superior customer perceived value | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kundenzufriedenheit | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenartikel | Brand | Dienstleistungsqualität | Service quality | Produktqualität | Product quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011308510