Perceived risk and composition models for multiattribute decisions
Bernard Pras and John O. Summers
| Year of publication: |
1978
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|---|---|
| Authors: | Pras, Bernard ; Summers, John O. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 15.1978, 3, p. 429-437
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| Subject: | Verbraucher | Wirtschaftliche Entscheidung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002666929