Perceived value of social networking sites (SNS) in students' expressive participation in social movements
Juan D. Borrero; Shumaila Y. Yousafzai; Uzma Javed and Kelly L. Page
| Year of publication: |
2014
|
|---|---|
| Authors: | Borrero, Juan D. ; Yousafzai, Shumaila Y. ; Javed, Uzma ; Page, Kelly L. |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 8.2014, 1, p. 56-78
|
| Subject: | Facebook | Structural equation modeling | Social networking sites | Computer-mediated communication | Younger internet users | Social Web | Social web | Studierende | Students | Soziales Netzwerk | Social network | Virales Marketing | Viral marketing | Internet | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies |