Perceived value of the mass-customized product and mass customization experience for individual consumers
Aurélie Merle; Jean-Louis Chandon; Elyette Roux; Fabrice Alizon
| Year of publication: |
2010
|
|---|---|
| Authors: | Merle, Aurélie ; Chandon, Jean-Louis ; Roux, Elyette ; Alizon, Fabrice |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 19.2010, 5, p. 503-514
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Mass Customization | Mass customization | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008661273