Perception and motivation to purchase organic products in Mediterranean countries : an empirical study in Tunisian context
Bahri-Ammari Nedra (Department of Marketing, IHEC, Carthage, Tunis, Tunisia), Sandhir Sharma (Department of Marketing, Chitkara Business School, Chitkara University, Chandigarh, India), Aymen Dakhli (Department of Marketing, FSEG, Tunis, Tunisia)
| Year of publication: |
2015
|
|---|---|
| Authors: | Nedra, Bahri-Ammari ; Sharma, Sandhir ; Dakhli, Aymen |
| Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 17.2015, 1, p. 67-90
|
| Subject: | Brand image | Agricultural and food technology | Consumer behaviour | Emerging countries | Customer relations | Bio-products | Konsumentenverhalten | Markenimage | Mittelmeerraum | Mediterranean region | Tunesien | Tunisia | Bio-Lebensmittel | Organic food | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRME-07-2014-0015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011418404