Perceptions of product longevity: will it keep going and going ...?
Year of publication: |
2008
|
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Authors: | Boyle, Peter J. ; Lathrop, E. Scott |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 7.2008, 3, p. 201-213
|
Subject: | Dauerhafte Konsumgüter | Durable goods | Preis | Price | Wahrnehmung | Perception | Produkthaftung | Product liability |
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