How do consumers react to price reduction of innovative products? : an empirical investigation of price fairness perceptions of past purchase
Waheed Kareem Abdul
| Year of publication: |
August 2018
|
|---|---|
| Authors: | Abdul, Waheed Kareem |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 17.2018, 4, p. 276-290
|
| Subject: | Innovative consumer durables | Conspicuous consumption | Price fairness perceptions | Post-purchase evaluations | Perceived firm innovativeness | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice | Preismanagement | Pricing strategy | Innovation | Wahrnehmung | Perception | Preis | Price | Innovationsmanagement | Innovation management | Dauerhafte Konsumgüter | Durable goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-017-0116-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011922685