Seeking the perfect price : consumer responses to personalized price discrimination in e-commerce
Gerrit Hufnagel, Manfred Schwaiger, Louisa Weritz
| Year of publication: |
2022
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| Authors: | Hufnagel, Gerrit ; Schwaiger, Manfred ; Weritz, Louisa |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 143.2022, p. 346-365
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| Subject: | Dynamic pricing | E-commerce | Personalized pricing | Price fairness perceptions | Electronic Commerce | Preisdifferenzierung | Price discrimination | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Wahrnehmung | Perception | Experiment | Gerechtigkeit | Justice |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.10.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194545