The mitigating role of nostalgia for consumer price unfairness perceptions in response to disadvantageous personalized pricing
Year of publication: |
2022
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Authors: | Pade, Robin ; Feurer, Sven |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 145.2022, p. 277-287
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Subject: | Consumer nostalgia | Loneliness | Personalized pricing | Price fairness | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Wahrnehmung | Perception | Verbraucherpreisindex | Consumer price index | Gerechtigkeit | Justice | Experiment | Persönlichkeitspsychologie | Personality psychology | Preisdifferenzierung | Price discrimination |
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