PERCEPTIONS OF TOP MANAGEMENT COMMITMENT TO INNOVATION AND R&D‐MARKETING RELATIONSHIP EFFECTIVENESS: DO THEY AFFECT CSR?
| Year of publication: |
2012
|
|---|---|
| Authors: | SANZO, María José ; ÁLVAREZ, Luis Ignacio ; REY, Marta ; GARCÍA, Nuria |
| Published in: |
Annals of public and cooperative economics. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0770-8548, ZDB-ID 12404615. - Vol. 83.2012, 3, p. 383-406
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