Performance implication of exploration and exploitation in foreign markets : the role of marketing capability and operation flexibility
Min Ju and Gerald Yong Gao
| Year of publication: |
2022
|
|---|---|
| Authors: | Ju, Min ; Gao, Gerald Yong |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 4, p. 785-810
|
| Subject: | Exploitation | Exploration | Marketing capability | Operation flexibility | Performance | Unternehmenserfolg | Firm performance | Marketing | Flexibilität | Flexibility | Ressourcenorientierter Ansatz | Resource-based view | Dynamische Kompetenzen | Dynamic capabilities | Wettbewerbsvorteil | Competitive advantage | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-01-2021-0024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013396331