Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk

Tülin Erdem, Ying Zhao and Ana Valenzuela

Year of publication:	2010
Authors:	Erdem, Tülin ; Zhao, Ying ; Valenzuela, Ana
Published in:	Brand management ; Vol. 4. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 341-370
Subject:	Konsumentenverhalten \| Consumer behaviour \| Handelsmarke \| Store brand \| Wahrnehmung \| Perception \| Markenartikel \| Brand \| Einzelhandel \| Retail trade \| Markenimage \| Brand image

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