Performing the field : the role of the researcher's identity & self in conducting interpretive consumer research

Sue Eccles and Jonathan Elms

Year of publication:	2005
Other Persons:	Eccles, Sue (contributor) ; Elms, Jonathan (contributor)
Publisher:	Lancaster : LUMS
Subject:	Konsumentenverhalten \| Consumer behaviour \| Persönlichkeitspsychologie \| Personality psychology \| Marktforschung \| Market research \| Bibliometrie \| Bibliometrics \| Marketingtheorie \| Marketing theory

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