Personal branding : a perspective from the professional athlete-level-of-analysis
Year of publication: |
2015
|
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Authors: | Hodge, Courtney ; Walker, Matthew |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 16.2015, 1/2, p. 121-131
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Subject: | athlete branding | human brands | sport marketing | branding strategy | brand management | professional golf | Markenführung | Brand management | Sportmarketing | Sports marketing | Profisport | Professional sports | Markenartikel | Brand | Markenimage | Brand image |
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