Personal branding of professors in social media : a choice or a necessity in our days?

Irma Shyle

Year of publication:	2022
Authors:	Shyle, Irma
Published in:	Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021. - Cham : Springer International Publishing, ISBN 978-3-030-95809-1. - 2022, p. 207-220
Subject:	Personal branding \| Academic staff \| Social media \| Promotion \| Career \| Social Web \| Social web \| Markenführung \| Brand management \| Karriereplanung \| Career development \| Online-Marketing \| Internet marketing \| Hochschullehrer \| Higher education staff \| Erwerbsverlauf \| Occupational attainment \| Markenimage \| Brand image \| Persönlichkeitspsychologie \| Personality psychology \| Konsumentenverhalten \| Consumer behaviour

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