Personality differences and hotel web design study using targeted positive and negative association rule mining
Rosanna Leung; Jia Rong and Gang Li; Rob Law
| Year of publication: |
2013
|
|---|---|
| Authors: | Leung, Rosanna ; Rong, Jia ; Li, Gang ; Law, Rob |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 22.2013, 7/8, p. 701-727
|
| Subject: | association rule mining | Big Five personality | web design | user preference | Data Mining | Data mining | Website | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010241590