Personalization without interrogation : towards more effective interactions between consumers and feature-based recommendation agents
Kyle B. Murray; Gerald Häubl
| Year of publication: |
2009
|
|---|---|
| Authors: | Murray, Kyle B. ; Häubl, Gerald |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 23.2009, 2, p. 138-146
|
| Subject: | Beziehungsmarketing | Relationship marketing | Verkaufsförderung | Sales promotion | Agentenbasierte Modellierung | Agent-based modeling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003847122