Personalizing 3D virtual fashion stores : an action research approach to modularity development
Juanjuan Wu, Bo Ra Joo, Ahmad Saquib Sina, Sanga Song and Claire Haesung Whang
| Year of publication: |
2022
|
|---|---|
| Authors: | Wu, Juanjuan ; Joo, Bo Ra ; Sina, Ahmad Saquib ; Song, Sanga ; Whang, Claire Haesung |
| Subject: | Fashion stores | Modularity | Personalization | Virtual reality | Mode | Fashion | Virtuelle Realität | Modularisierung | Textilhandel | Textile distribution | Konsumentenverhalten | Consumer behaviour | Aktionsforschung | Action research | Persönlichkeitspsychologie | Personality psychology | Ladengestaltung | Store design | Produktgestaltung | Product design |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-08-2020-0298 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013398009