Perspectives on consumer choice : from behavior to action, from action to agency

Gordon R. Foxall

Year of publication:	[2016]
Authors:	Foxall, Gordon R.
Publisher:	London : Palgrave Macmillan
Subject:	marketing \| strategy \| advertising \| psychology \| consumption \| consumer choice \| Konsumentenverhalten \| Consumer behaviour \| Wirtschaftspsychologie \| Economic psychology \| Verbraucherverhalten \| Marketing \| Neuropsychologie
Description of contents:	Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [springer.com]

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Erscheint auch als (Online-Ausgabe):

Foxall, Gordon R. *1949-*. Perspectives on Consumer Choice. - London : Palgrave Macmillan UK, 2016. - Online-Ressource (XI, 326 p. 27 illus, online resource)

Persistent link: https://www.econbiz.de/10011522666