Pester power: it's all in "the game"
| Year of publication: |
2012
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|---|---|
| Authors: | Nash, Cathriona ; Basini, Serge |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 22534994. - Vol. 13.2012, 3 (24.8.), p. 267-284
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