Philanthropic campaigns and customer behavior : field experiments in an online taxi booking company

Jasjit Singh (INSEAD), Nina Teng (INSEAD), Serguei Netessine (INSEAD)

Year of publication:	April 11, 2016 ; Revised version of 2016/20/STR/TOM
Authors:	Jasjit Singh ; Teng, Nina ; Netessine, Serguei
Publisher:	[Fontainebleau] : INSEAD
Subject:	Corporate Philanthropy \| Corporate Social Responsibility \| Field Experiments \| Customer Behavior \| Online Marketplaces \| Corporate social responsibility \| Konsumentenverhalten \| Consumer behaviour \| Feldforschung \| Field research \| Wohltätigkeit \| Charity \| Online-Handel \| Online retailing \| Experiment \| Fundraising \| Beziehungsmarketing \| Relationship marketing

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