Picture-word consistency and the elaborative processing of advertisements
Michael J. Houston, Terry L. Childers, and Susan E. Heckler
| Year of publication: |
1987
|
|---|---|
| Authors: | Houston, Michael J. |
| Other Persons: | Childers, Terry L. (contributor) ; Heckler, Susan E. (contributor) |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 24.1987, 4, p. 359-369
|
| Subject: | Werbemittel | Promotional materials | USA | United States | 1987 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001036474