Processing of advertisements : the role of thematic relationships in the comprehension and memory of verbal and visual information
by Susan Elizabeth Heckler
| Year of publication: |
1987
|
|---|---|
| Authors: | Heckler, Susan E. |
| Subject: | Werbung | Advertising | Werbemittel | Promotional materials |
| Extent: | IV, 170 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Minnapolis, Minn., Univ. of Minnesota, Diss., 1987 |
| Notes: | Kopie Literaturverz. S. 155 - 161 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000732914