Pioneering Plus a Broad Product Line Strategy: Higher Profits or Deeper Losses?
Year of publication: |
2009
|
---|---|
Authors: | Boulding, William ; Christen, Markus |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 55.2009, 6, p. 958-967
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | pioneering | product line strategy | preemption | business unit profitability | IV estimation |
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