Planned or unplanned purchases? : the effects of perceived values on omnichannel continuance intention
Yaping Chang and Lixiao Geng
| Year of publication: |
2022
|
|---|---|
| Authors: | Chang, Yaping ; Geng, Lixiao |
| Subject: | Continuance intention | Omnichannel shopping | Perceived value | Purchase plan | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Multikanalvertrieb | Multichannel strategy | Kundenzufriedenheit | Customer satisfaction | Verbrauchereinstellung | Consumer attitudes | Kundenwert | Customer value |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-01-2021-0012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013407456