Planned versus unplanned timing changes in payment and product receipt: Implications for sales promotion and services management strategy
| Year of publication: |
2010
|
|---|---|
| Authors: | Spears, Nancy ; Mowen, John C. ; Chakraborty, Goutam |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 27.2010, 3, p. 229-252
|