Planning and implementing effective mobile marketing programs
Barry Berman (Frank G. Zarb School of Business, Hofstra University, Hempstead, NY, U.S.A.)
| Year of publication: |
July-August 2016
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|---|---|
| Authors: | Berman, Barry |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 59.2016, 4, p. 431-439
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| Subject: | Mobile marketing | Smartphone marketing | Mobile coupons | Geofencing | Beacons | Opt-in | Mobile Marketing | Mobilkommunikation | Mobile communications | Mobiltelefon | Mobile phone | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2016.03.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011514833