Players as prosumers : how customer engagement in game modding may benefit computer game market
Dewalska-Opitek, A., Hofman-Kohlmeyer, M.
| Year of publication: |
2021
|
|---|---|
| Authors: | Dewalska-Opitek, Anna ; Hofman-Kohlmeyer, Magdalena |
| Subject: | benefits | game modding | prosumption | Spieltheorie | Game theory | Computerspiel | Video game | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.18267/j.cebr.261 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012491996