Please clap! : how customer service quality perception affects the authenticity of sustainability initiatives
Year of publication: |
2017
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Authors: | Brockhaus, Sebastian ; Amos, Clinton ; Fawcett, Amydee M. ; Knemeyer, A. Michael ; Fawcett, Stanley E. |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 25.2017, 4, p. 396-420
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Subject: | Kundenservice | Customer service | Kundenzufriedenheit | Customer satisfaction | Nachhaltigkeit | Sustainability | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Firmenimage | Corporate reputation | Einzelhandel | Retail trade | USA | United States |
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