Pleasure as a substitute for size : how multisensory imagery can make people happier with smaller food portions
Yann Cornil and Pierre Chandon
| Year of publication: |
October 2016
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|---|---|
| Authors: | Cornil, Yann ; Chandon, Pierre |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 5, p. 847-864
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| Subject: | food consumption | health | portion size | nutrition | mental imagery | Lebensmittelkonsum | Food consumption | Ernährungsverhalten | Eating habit | Ernährung | Nutrition | Konsumentenverhalten | Consumer behaviour | Ernährungssicherung | Food security |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.14.0299 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011600591