Populence : exploring luxury for the masses
Year of publication: |
2013
|
---|---|
Authors: | Granot, Elad ; Russell, La Toya M. ; Brashear-Alejandro, Thomas |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 21.2013, 1, p. 31-44
|
Subject: | Markenführung | Brand management | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | USA | United States |
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