Populence : exploring luxury for the masses
Year of publication: |
2013
|
---|---|
Authors: | Granot, Elad ; Russell, La Toya M. ; Brashear-Alejandro, Thomas |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 21.2013, 1, p. 31-44
|
Subject: | Markenführung | Brand management | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | USA | United States |
-
Luxury branding : the industry, trends, and future conceptualisations
Seo, Yuri, (2015)
-
The potential of social media for luxury brand management
Jin, Seung-A Annie, (2012)
-
Boisvert, Jean, (2022)
- More ...
-
Populence : exploring luxury for the masses
Granot, Elad, (2013)
-
Interorganizational drivers of channel performance : a meta-analytic structural model
Kang, Jun, (2018)
-
A structural guide to in-depth interviewing in business and industrial marketing research
Granot, Elad, (2012)
- More ...