Positioning and branding tourism destinations for global competitiveness

Rahmat Hashim (Taylor’s University, Malaysia), Mohd Hafiz Mohd Hanafiah (Universiti Teknologi MARA, Malaysia), Mohd Raziff Jamaluddin (University Teknologi MARA, Malaysia), editors

"This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, tourism and hospitality industry"--Provided by publisher.

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Year of publication:	[2019]
Other Persons:	Rahmat Hashim (ed.) ; Mohd Hafiz Hanafiah (ed.) ; Mohd Raziff Jamaluddin (ed.)
Publisher:	Hershey, Pennsylvania : IGI Global
Subject:	Internationaler Wettbewerb \| International competition \| Markenführung \| Brand management \| Markenimage \| Brand image \| Tourismusmarketing \| Tourism marketing \| Destinationsmanagement \| Destination management \| Wettbewerbsstrategie \| Competitive strategy \| Tourismus \| Tourism \| Tourismusregion \| Tourism destination

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Extent:	1 Online-Ressource (332 Seiten)
Series:	Advances in hospitality, tourism, and the services industry (AHTSI) book series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index. - Description based on title screen (IGI Global, viewed 12/28/2018)
ISBN:	978-1-5225-7254-1 ; 978-1-5225-7253-4
Other identifiers:	10.4018/978-1-5225-7253-4 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012393655