Positioning and relating : market boundaries and the slippery identity of the marketing object
John Finch; Susi Geiger
| Year of publication: |
2010
|
|---|---|
| Authors: | Finch, John H. ; Geiger, Susi |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 10.2010, 3, p. 237-251
|
| Subject: | Organisationsstruktur | Organizational structure | Soziales Netzwerk | Social network | Marktforschung | Market research | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008695978