Positioning strategies and rankings in the HE : congruence and contradictions

Önder Kethüda

Year of publication:	2023
Authors:	Kethüda, Önder
Subject:	Brand positioning \| information asymmetry \| positioning strategy \| ranking \| Signaling theory \| university branding \| Markenführung \| Brand management \| Asymmetrische Information \| Asymmetric information \| Signalling \| Ranking-Verfahren \| Ranking method \| Markenimage \| Brand image \| Hochschule \| Higher education institution \| Marketingmanagement \| Marketing management \| Theorie \| Theory

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